Omnipresence. Everywhere at the same time.
An outdoor unit that has not been equipped with lighting for nighttime illumination of an advertising message. The DEC for an unilluminated unit is calculated using a 12 hour viewing period. Sometimes referred to as a regular unit.
An advertising panel not equipped with illumination. Many Out-of-Home advertising displays are constructed without artificial illumination. The
DEC's for these Posters refer to 12-hour viewing periods.
The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the potential exposure of Out-of-Home structures.
Any outdoor advertising display.
UNZONED COMMERCIAL AND INDUSTRIAL AREA
Used by local jurisdictions where is no comprehensive zoning place or where a locality cannot
zone. Billboards are allowed in unzoned commercial and industrial areas, where other legitimate
business activity takes place.
Available in subway systems at station entrances; copy area measures 28" High x 58'