Glossary

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U



Ubiquity
Omnipresence. Everywhere at the same time.

Unilluminated Unit
An outdoor unit that has not been equipped with lighting for nighttime illumination of an advertising message. The DEC for an unilluminated unit is calculated using a 12 hour viewing period. Sometimes referred to as a regular unit.

UNILLUMINATED PANEL
An advertising panel not equipped with illumination. Many Out-of-Home advertising displays are constructed without artificial illumination. The DEC's for these Posters refer to 12-hour viewing periods. The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the potential exposure of Out-of-Home structures.

Unit
Any outdoor advertising display.

UNZONED COMMERCIAL AND INDUSTRIAL AREA
Used by local jurisdictions where is no comprehensive zoning place or where a locality cannot zone. Billboards are allowed in unzoned commercial and industrial areas, where other legitimate business activity takes place.

URBAN PANEL
Available in subway systems at station entrances; copy area measures 28" High x 58' Wide.