Glossary

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P



PAINTED WALL
Advertising message (not a designation sign) painted directly on building surface for high impact visibility, often several stories high.

PAINT OUT
To obliterate previous copy on a painted Bulletin in preparation for a change in design. Also called Coatout or Blankout.

PANELS PER FACING "PPF"
The number of panels - one, two or more - on a given advertising location which face the same direction.

PDM
Plant Defined Market. The geographic area of outdoor media distribution defined by a local outdoor operator and based on county coverage.

Permanent Bulletin
A bulletin that remains permanently located at a specified site throughout the term of a contract, usually for long periods. A permanent bulletin program can build strong brand recognition in specific market areas.

PERMIT
A license granted by the state and/or locality to authorize a sign structure on a site. All states have laws requiring state permits for billboards along the Interstate and Federal-Aid Primary highways. Localities may also require permits for billboards.

PHONE KIOSKS
Backlit displays affixed to street telephone facilities. 
 
Plant
All the outdoor advertising units in a market that are operated by a single company. Sometimes the term refers to the outdoor company itself.

PLANT CAPACITY
Refers to the total number of advertising panels in a given plant. Sometimes referred to as inventory.

PLANT OPERATOR
A company or individual who operates and maintains Out-of-Home advertising structures.

PLANT REP "REPRESENTATIVE"
An agent who represents more than one plant operator in different markets; works to place advertising campaigns for each plant market in return for fee or commission.

PMSA "PRIMARY METROPOLITAN STATISTICAL AREA"
The second level in the U.S. government's three-tiered system f metro area classification. PMSA's re characterized as metropolitan areas having a total population of 1 million or more, anchored by a large urbanized county or cluster of counties with strong internal economic and social links. By definition, PMSA's are the components of Consolidated Metropolitan Statistical Areas (CMSA's) which represent the third tier and are made up of two or more contiguous PMSA's.

PORTA-PANEL
A mobile poster panel which may be wheeled to a given location. Frequently used for merchandising purpose at retail or other locations for special events.

POSTER
A term used for advertising messages that are posted on advertising structures.

POSTER - 30-SHEET
An advertising panel with copy area measuring 9' 6" High x 21' 7" Wide. 

POSTER - BLEED
A poster panel advertisement with no blanking paper used. Copy extends to the molding on each side as well as from top to bottom.

POSTER - EIGHT-SHEET
An advertising panel with copy area measuring 5' High x 11' Wide.
 
Poster Panel
A outdoor unit that can accommodate 30-sheet and 8-sheet poster displays.

POSTERIZATION
A design developed in a manner or style characteristic of pictorial art posters. All color elements are flat toned, but arranged in a way that gives the main illustration/product a three dimensional effect, with bold contrasts.

POSTING DATE
The date on which Posters in a GRP/Showing are scheduled for display. Most plants have several posting dates to coincide with special advertising promotions.

Posting Instructions
Detailed marketing objectives provided to an outdoor company by an advertiser or agency. The information is used to chart a showing with the greatest efficiency in reaching a desired target audience.
 
Posting Leeway
The outdoor company is allowed a grace period of five working days before and after a scheduled posting date. This allows the company to complete posting a showing without penalty in the event of a delay caused by weather or unforeseen circumstances.

POSTING LISTING
The process of selecting the individual panels which comprise a GRP/Showing under contract.

POSTING PERIOD
he length of time during which panel design is displayed, usually one month and figured as 30 days for the purpose of costing and credits.

POST-RIDE
An in-market field check of Out-of-Home locations with advertising copy in place.

Post-Turn
An outdoor unit with a slatted face that allows three different copy messages to revolve at intermittent intervals. Sometimes referred to as a Trivision.
 
POUNCE PATTERNS
The method most frequently used for enlarging art and copy to fill painted Bulletin size. The design is projected onto large sheets of paper and traced in outline form. The outline is then perforated with an electric needle. The perforated sheets, known as pounce patterns, are held against the painting surface and dusted with charcoal dust, to reproduce the outline of the design on the surface to be painted.
 
Premiere Panel
A standardized display format measuring 12’ 3" x 24’ 6"in overall size. Premiere panel units offer the impact of a bulletin by utilizing a single sheet vinyl face stretched over a standard 30-sheet poster panel.

Premiere Square
A standardized display format measuring 25’ 5" x 24’ 6" in overall size. The premiere square offers spectacular impact by utilizing a single-sheet vinyl face stretched over two stacked 30-sheet poster panels. In some markets, this same technique can be applied to stacked 8-sheet poster panels measuring 12’ 6"x 12’ 1" in overall size.

Pre-Ride
An in-market field check of available panels to determine specific locations to be included in a specific GRP/showing.
 
Proof-of-Performance
Certification by an outdoor company that contracted advertising services have been rendered.

PRE-PASTING
A technique for applying paste to the surface of poster sheets in the plant rather than in the field.

Propinquity
Nearness in time and space to a purchase decision.

PUBLIC SERVICE COPY
Copy of a civic or philanthropic nature placed in the interest of community welfare. Not counted in audited circulation.