Glossary

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OAAA
Outdoor Advertising Association of America. The term refers to a national trade association representing and supported by the member plant operators, suppliers, associates and international members. The mission of the OAAA is to promote, protect and improve the outdoor advertising medium by focusing on legislation, marketing, product improvement, new technologies and industry unity.

OBIE Award
An annual award that recognizes creative excellence in outdoor media. The OBIE Award program is administered by the OAAA.

OFFICIAL COUNT
Traffic counts taken from official (governmental) sources such as city, state or county Departments of  Transportation.

OFF-PREMISE SIGN
A sign structure advertising an establishment, merchandise, service or entertainment which is not sold produced, manufactured or furnished at the property on which the sign is located. A billboard is an off-premise sign.

ON-PREMISE SIGN
A sign which advertises goods or services offered by business enterprises on the property where the sign is located.

ONE-SHEET POSTER "TRANSIT"
A vertical poster used on subway and train platforms.

ONE-SHEET POSTER "NON-TRANSIT"
A vertical poster panel placed near the entrances of point-of-sale locales: independent convenience stores, grocery or liquor stores and other retail outlets.

OOHsolutions.com
The developer and marketer of web-enabled outdoor (OOH) media management systems. OOHsolutions.com melds active media marketplace content with media intelligence resources and reference data for all trading partners involved in the purchase and sale of OOH media.
OUTDOOR ADVERTISING ASSOCIATION OF AMERICA "OAAA"
The OAAA is the national trade association for Out-of-Home advertising, representing and supported by member plant operators, suppliers, associates and international members. The mission of the OAAA is to promote, protect and improve the Out-of-Home advertising medium by focusing on legislation, marketing, product improvement, new technologies and industry unity.

Outdoor Advertising
The term refers to many forms of media that carry advertising messages to consumer audiences outside the home. Outdoor products are divided among three primary categories, billboards, street furniture and transit.

Outdoor Media Plan of the Year
An annual award sponsored by the OAAA that recognizes excellence in outdoor media planning.

OUTDOOR PLACEMENT SPECIALISTS
Companies, networks or agencies which specialize in Out-of-Home media development, placement and evaluation. Because of their expertise in these media forms, they are employed by advertisers and advertising agencies to negotiate, contract and check buys.
Out of Home
All advertising that is specifically intended to reach consumers outside the home. Out of home includes, but is not limited to, outdoor media and radio.

Out of Home Media Source
The official rate and panel allotment source for all outdoor advertising products including billboards, street furniture, and transit. Published by SRDS, Inc., New York, NY.

OUT-OF-SERVICE
An advertising structure temporarily or permanently unavailable for advertising purposes.

OUTSIDE PANEL
Advertising panel located closest to the edge of the street, where two or more panels are positioned side-by-side.

OVERLAY
A paper strip or price designation, such as dealer imprint for a promotion, which is pasted on the face of an existing advertising panel.

Override
The continuation of an outdoor advertising program beyond a contracted period. An override, if offered by an outdoor company, is provided at no additional cost to an advertiser.