Glossary

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H



HAND COUNT
Used to count circulation (potential exposure) when no official source of traffic counts are available. TAB has developed factors for statistically reliable expansion of sample counts to full daily exposure estimates.

Hand Paint
The rendering of copy onto an outdoor face using paints and brushes.

HEAD-ON
An advertising structure built so that all traffic approaches are perpendicular (head-on) to the face of the structure.

HIGHTAIL DISPLAYS
Posters affixed to the upper portion of rear end of buses; copy area 15'-1/2" High x 63" Wide.

HIGH-SPOT BULLETIN
Large advertising structures located at strategic places which permit opportunities for very high audience levels of exposure.

HIGHWAY BEAUTIFICATION
Federal billboard legislation, sometimes called ACT (HBA) the Lady Bird Act, passed in 1965 and signed by President Lyndon B. Johnson. The HBA mandates state billboard Controls on Interstate, Federal-Aid Primary highways and the new National Highway System.