CAMPUS KIOSKS
Free standing displays located on college campuses in selected marts.

CANCELLATION PERIOD
Specified period of time during which a contract may be terminated. Standard AAAA contracts include cancellation periods which have become accepted practice for he industry.

CAR CARDS
Advertising displays of various sizes posted in buses, subways and commuter trains.

CD-ROM
Short for Compact Disk - Read Memory. Storage technology t uses same kind of disks as an audio CD, but enables 500 megabytes of text, audio, animation and video data to be stored in 4/2" of space.

CHANNEL LETTERS
Sheet metal letters with recessed surface designed to accommodate candescent bulbs or luminous tubing.

Charting a Showing 
The process of selecting individual unit locations to maximize outdoor advertising objectives. 

CHARTING THE SHOWING
The process of scheduling proposed actual display locations on market's streets and highways.

Circulation 
Traffic volume in a market. 

CHECKING
Physical inspections of the market locations to verify that the delivery meets contract specifications.

CITY PANELS
Framed Posters on street side of phone booth kiosks with visibility to vehicles and pedestrians.

CMR 
Competitive Media Reporting. Provider of advertising occurrence and expenditure data to advertising agencies, advertisers, broadcasters and publishers.

COAT OUT
The process of covering a painted advertising message (Bulletins) with white or gray paint before new copy is painted

CODE OF ETHICS
The trade associations of Out-of- Home operators have voluntary sets of principles pledging members' plans to operate in the public interest.

Code of Industry Principles 
A set of voluntary principles, prescribed by the OAAA, that pledges a commitment by its members to operate in the public interest.

COLLATING POSTERS
Posters are made up of individual sheets. These sheets are organized or collated in the sequence needed so that the bill poster will post the advertising message properly.

COLOR CHART
A chart containing samples of standard colors available from paint manufacturers for use as a guide in designing painted advertising structures or wall surfaces.

COLOR CHIPS
Color samples painted on wood, plastic, or paper which are sent to plant operators enabling them to match colors for artwork in which non-standard colors are specified; also called color swatches. 

COMMERCIAL/INDUSTRIAL AREA
Land and/or property used for business, industry, commerce or trade. Under federal law, billboards re permitted in these areas in accordance with state and local customary use provisions which specify size, lighting and spacing.

COMMERCIAL OR " ON-PREMISE " SIGNS
Privately owned (usually on-site) advertising structures used on roofs, walls or other outdoor surfaces of business establishment or factories for purposes of identification or direction of that particular business. Such signs are not considered Out-of-Home media.

COMMUTER CLOCK
Combination advertising display time indicator located in subway stations or other transportation locations.

COMPETITIVE PLANTS
One or more Out-of-Home advertising plant operators offering services in the same market area.

COMPUTERIZED ELECTRONICS
Currently, several advertisers are utilizing computerized LED displays on Out-of-Home advertising structures; enables a computer operator to change the advertising message electronically on a continual basis.

COMPUTER PRINTING/ PAINTING
Method of applying design to flexile vinyl via computer technology; insures faithful reproduction of full r partial size, full color advertises with quality assurance from copy to copy; reusable and resistant to fading, cracking and weather.

Computer Production 
The process of rendering artwork digitally onto a single-sheet vinyl display surface.
 
CONFORMING SIGN
Sign or a billboard legally erected n accordance with federal, state and local permit requirements and laws.

Continuity 
The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks. 

Co-Op 
The sharing of advertising costs between a manufacturer and distributor or dealer. Common to all media. 

COOPERATIVE ACCOUNT "CO-OP"
Method of sharing costs of advertising offered by a manufacturer to distributors, dealers, or retailers. Common to all media.

Copy 
Artwork displayed on an outdoor unit. 

COPY AREA
The complete advertising message be displayed on an advertising structure (including words and Illustrations).

COST PER THOUSAND " CPM "
The cost of reaching one thousand potential viewers of an Out of-Home panel. The formula for calculation: the monthly cost divided by the circulation in thousands.

COST PER POINT "CPP"
Cost per Point refers to the cost of exposure opportunities equal to one market gross rating point; i.e., 1 % of the market's population.

COUNTING STATION
A defined point on a street where vehicles and/or pedestrians are recorded to determine circulation. Counting stations are used not only by Out-of-Home media but by federal, state and local governments.

COVERAGE
Coverage may refer to a) the defined parameters of a market or b) that percentage of a market population that has potential exposure (reasonable opportunity to see the advertising), or "reach", of the panels purchased.

CPM 
Cost per thousand. The term refers to the cost of reaching one thousand advertising exposure opportunities in a market. Common to all media. 

CPP 
Cost per gross rating point. The term refers to the cost of advertising exposure opportunities that equal one gross rating point in a market or one percent of the population. Common to all media. 

"C" PRINT
A glossy four-color print or high quality color copy, usually made from a transparency. Often used as guide artwork for bulletin painters to follow for color and composition of the illustration.

Creative Brief 
Detailed marketing objectives that pertain to the design of an outdoor campaign. Common to all media. 

CREDIT
The allowance given by the plant operator for loss of service; most commonly given as extended service, added service or refund.

CROSS-READER
An advertising display which is visible across traffic lanes on the opposite side of the roadway.

CUT-OUTS; EXTENSIONS; EMBELLISHMENTS
Add-ons to the structure (usually bulletins) that extend beyond the standard structure area to command greater attention to the message. Can include letters, packages, 3-D elements, fiber optics, etc.

C-Store Display 
Point-of-purchase displays that are positioned at the entrance of convenience stores and have the same format as transit shelter posters measuring 68-1/2" x 47-1/2" in overall size with a bleed copy area of 67"x46".